Sunlight is transformed into energy, which is transformed into case.

A campaign that didn't
show a single solar panel.

Talking about solar energy in a sober, technical environment didn't (quite) seem to make much sense. After all, solar energy is not just an economical way of generating and consuming energy. It's also the future. Which makes our audience agents of change for the present and the future. From generation to generation.

We combined the transformative power that comes from the sun with that which comes from art to present to the world the birth of the solar energy company of the CPFL Group: one of the largest groups in the energy sector in the country.

A Belgian-Brazilian partnership
of light, shadow and transformation.

To tell you a little more about this solar energy story, we went to Belgian illustrator and filmmaker Vincent Bal, famous for Shadowology. We created illustrations using the shadow of objects that need electricity to create moments transformed by the same energy.