Audaz

Acuvue x Chilli Beans

Sunglasses with contact lenses? I wear them whenever I want.

acuvue chilli beans concept banner

Customer

Acuvue® Johnson & Johnson

Services

Visual identity, design and POS

Awards

Media Fest 2018

Introducing ACUVUE® as a new way for Chilli Beans customers to express their individuality. Contact lenses love sunglasses. The challenge was to adapt a communication that had always been aimed at doctors' surgeries and specialized opticians and bring it to another audience: young people who consume fashion. 

I use it whenever I want

Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project

We left the office
and went to the stores.

Much more fashionable, the Chilli Beans public is connected to what is happening in the world and, more importantly, what is happening inside them. They are independent, have attitude and know what they want. We explore the use of prescription glasses, sunglasses and contact lenses together, each of which has a right time to be worn: the time the consumer wants.

Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project

A new ME every day

Why can't contact lenses be a fashion accessory? With this in mind, we created an authorial and modern campaign that shows that young people can be whoever they want to be, reinventing themselves every day through their choices.

Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project
Image from the Acuvue x Chilli Beans project

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