Audaz

New visual identity

A symbol of the strong link
with the culture and its origin.

Avatim, in Tupi-Guarani, means smells of the earth and it was in Brazil's biodiversity that we found a way of translating the brand's strong links with its roots.

To grow is to plant change, to become better and to reap the rewards. 

The pictogram, one of the oldest manifestations of writing, and the force of nature inspired us to create the visual identity. A delicate circle with organic lines representing the strong links of the roots that form the name Avatim.

New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image

We believe in balance as a motivating force in life.

We kept the essence of the previous typeface, making technical adjustments that brought more weight and presence, harmony. The new symbol is the translation of Avatim's involvement with nature, with its own name translated into the organic forms of the veins of vegetation.

New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image

A reinforcement of the brand's purposes.

Everything is directly linked to the earth, because that's where all the inputs that enrich Avatim products come from. And to further intensify this connection, graphic elements were created that symbolize the brand's individuality, values and personality.

Everything that makes us feel.

In nature, we find the perfect setting for the essence of everything that makes us feel to flourish.

We brought together tones, identity, origin and the Avatim way of being in perfect harmony. It was with music, a language without borders, that we showed the pride of a Brazilian brand that awakens feelings in every corner of the world.

New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image
New Visual Identity project image

See other jobs

See the Chora Boleto case from Pague Menos Supermarkets

Pague Menos Supermarkets

Chora Boleto

See the Weinmann case 90 years of Grupo Fleury, Weinmann

Fleury Group, Weinmann

Weinmann 90 years