The courage to go well beyond
the verb to be.
Customer
Achieve Languages Oxford University Press
Services
Digital Campaign, Design, Roadmap, Performance Marketing
Awards
Wina 2017, Media Fest 2017
Timing, an idea and the courage to do things differently. In 2016, Achieve completely changed its visual language with a 100% online campaign that did much more than just sell the attributes of an English school, it sold identification.
How you doin' ?
Engaging with the target audience, in a context in which most English schools kept their distance, was fundamental. With a young, savvy target, an avid consumer of pop culture and who had purchasing power, what we did was to show that selling is important, but engagement is more so.
Ah, I see!
With brighter colors, simpler lines, lots of contemporary references and new ideas, we produced 7 promotional videos for social media and 2 e-books. We created content with functionality: free English tips when everyone else was selling. We developed a friendly relationship with consumers.
77 Reasons to study English:
feel part of the English school world.
The result was 147% more converted leads and 22% more enrollments with the same investment as the previous year.
