A story to tell
with Weinmann and its customers.
Customer
Fleury Group, Weinmann
Services
Visual identity, advertising, social media
Celebrating 90 years of work, Laboratório Weinmann, whose positioning is "health inspires", has designed a campaign to show that behind every laboratory result there is a person, and therefore a story to be told.
In each exam, a life story.
With the aim of strengthening the essence of the brand and public perception, especially in the Porto Alegre region, we created a campaign made up of the stories not only of clients, but also of employees and doctors who have been part of the laboratory's trajectory.
More than 50 people were interviewed, resulting in seven films, broadcast on television, in the cinema and on social media.
Films about real people and real stories.
One story, many characters
With the video campaign up and running, we invited the entire community to share in the history of the Weinmann Laboratory through their own life stories. Each unit received a Story Collection kit, with forms to be filled in by hand, with the following question: what inspires you to live healthily?
Collecting inspiring stories
The hotsite for the suasaudeinspira.com.br campaign also had a space dedicated to customer stories. Banners and online displays on news portals, as well as posts on Facebook itself, led to a total of more than 2 million impressions on the hotsite. The selected stories became posts on Facebook and Instagram.
Top of mind
To tell a story is to remember it. The campaign won Laboratório Weinmann the 2019 Top of Mind award in Porto Alegre. In the same year, it also received the Marcas de quem decide award, confirming its position as the leading brand in the segment, as the most remembered and preferred laboratory.
