The crisis won't change us.
Together we will change the crisis.

In a year of strong recession, rocked by political and economic crises, the campaign Vamos Juntos Mudar (Let's Change Together), starring Cauã Reymond and real customers of Supermercados Pague Menos, gave new meaning to the sector's communication by inviting the public to turn the tables together.

Your problem is also ours.

Surrounded by talented people with the will to succeed, Pague Menos created a Classificado do Bem, in which everyone had space to offer their services or products. It was possible to find jobs, win customers and thus, with hard work, get out of the crisis.

Changing the crisis is a
joint effort.

Films with real clients to generate real opportunities. In this way, several stories have appeared in the media, in print and in TV commercials. Marília, who is all smiles, talent and competence, has been a hairdresser for 10 years. Geraldo, who used to be a businessman, is now a van driver. Cleuza, meanwhile, is an embroiderer and participates in the Grupo Estandarte cooperative. In times of crisis, there's nothing more motivating than looking around and finding someone who is genuinely walking with you.

We can't ignore it: there's a crisis here.
And we need to do something did something.
We changed the communication of the segment and the lives of hundreds of people.