Happiness is bank slip paid, lots of engagement and results

What is the main cause of concern for Brazilians today? The country's economic situation. Supermercados Pague Menos, which has as one of its most solid pillars the mission of making its customers' lives better, has launched the Chora Boleto campaign, with the aim of helping to pay off a whole year's bills.

Happiness is bank slip paid!

Until January 9, 2020, for every R$ 50.00 in purchases, customers registered with Clube Leve Mais entered their CPF number at the checkout and received a coupon to compete for prizes that together totaled more than R$ 1.5 million.

On January 15, 28 prizes of R$36,000.00 in cash were drawn for customers to spend as they wish, divided into R$3,000.00 per month for a year. There were also 5,600 instant prizes of R$100.00 in purchases.

Laugh at difficulties and celebrate
achievements.

In digital, we explored the most striking characteristic of Brazilians: resilience in the face of difficulties. The campaign includes more than 10 exclusive films for social networks, which humorously explore the reaction of those who win the promotion and start living with their bills paid.

The entire point of sale was made positive by the campaign, taking into account the shopping experience and the customer's points of contact with the communication. The OOH media were designed to convey the essence of the campaign with good humor and the presence of the brand's poster boy, Michel Teló, who also starred in TV films. Attention to detail, an impeccable script, careful production and a lot of sympathy were the elements of success for this campaign, which was born with the main objective of connecting the consumer to the brand through a powerful feeling: empathy.

In addition, we created Instagram filters with the campaign motto, allowing our clients to express themselves and participate in the campaign in an organic and natural way. There were 7 filters created exclusively for the action and more than 147,000 users who used our filters.