Sunglasses with contact lenses? I wear them whenever I want.

Introducing ACUVUE® as a new way for Chilli Beans customers to express their individuality. Contact lenses love sunglasses. The challenge was to adapt a communication that had always been aimed at doctors' surgeries and specialized opticians and bring it to another audience: young people who consume fashion. 

We left the office
and went to the stores.

Much more fashionable, the Chilli Beans public is connected to what is happening in the world and, more importantly, what is happening inside them. They are independent, have attitude and know what they want. We explore the use of prescription glasses, sunglasses and contact lenses together, each of which has a right time to be worn: the time the consumer wants.

A new ME every day

Why can't contact lenses be a fashion accessory? With this in mind, we created an authorial and modern campaign that shows that young people can be whoever they want to be, reinventing themselves every day through their choices.